After the successful launch of the Peugeot 2008, the brand presented the unboxing of this model, the first made by a car brand in the country. The journalist Federico Wiemeyer, with whom Peugeot has already prepared a special video for the launch of its 308 and 408 models, was in charge of “discovering” this car, enclosed in a giant box.
"Unboxing" is a way to publicize products with a closer look at that of the user, since it is discovered from the opening of its original packaging and its details and accessories are shown, just as anyone does when buying a product . Unboxing is very popular in digital media.
In this unprecedented experience for a car, carried out by Peugeot together with the digital content agency Icolic, Federico Wiemeyer discovers the vehicle and walks it along with the camera while sharing his impressions. The # Unboxing2008 campaign seeks to publicize the car in a different way. Respecting the codes of this new format, the prepared videos are available on YouTube, Facebook and Twitter, and can also be viewed at www.peugeot.com.ar
“I am very happy to have participated in this project. Peugeot was encouraged to tell the product from a more dynamic, more informal position. I think that is going to be very useful for anyone interested in seeing the new 2008, "said Wiemeyer.
The brand conceived this material taking into account the main moments of digital consultation that a user makes before making a purchase decision.
“The main objective of # Unboxing2008 is to generate an impact on the public interested in the model and present its attributes in a different way. For this, several 2.0 segmentation works were carried out, to ensure that users who interacted with the content about 2008 on social media, or on the site, find the unboxing ”, commented Agustín Allocco, Advertising, sponsoring and digital Manager of Peugeot Argentina .