Vespa 946 Christian Dior: Exclusivity of haute couture

It is based on the Vespa 946, which was redesigned by Dior Creative Director Maria Grazia Chiuri.

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When it comes to exclusivity, the scooter Vespa 946 Christian Dior takes the top prize thanks to the partnership between the Italian motorcycle manufacturer and the French fashion house Dior.

"The birth of a new icon" It is how Vespa defines its new model developed with Dior, a Parisian Maison with which it has in common the date of its foundation: 1946.

La Vespa 946 was launched in 2013 and engineers were inspired by the prototype of Vespa MP6 produced in 1946. It stands out for its handlebar with needle and thread sewn moldings and for the aluminum parts manually adjusted, one by one, on the monocoque steel chassis.

Vespa 946 Christian DiorIt has now been redesigned by Dior's creative director, Maria Grazia Chiuri, which has included a unique body color and blue leather with tone-on-tone stitching on the seat and handgrips.

In addition, the seat support has been made with an original fabric upholstery Dior Monogram and on the right side of the bike there are exclusive decals with the logo Christian Dior Paris.

The left side can be personalized by the owner, who will find a hook attached to the seat with the Christian Dior logo.

Inspired by the seat, the rear trunk is decorated with the motif Dior Oblique (from Marc Bohan in 1967) and has been specially designed to be fixed to the luggage rack, which gives the model a unique style.

In addition, that iconic motif also appears on a helmet, which will only be sold in Dior boutiques, as does the aforementioned top box.

The Vespa 946 Christian Dior will be a limited edition to be made in Italy and will be available in 2021 in Dior boutiques around the world and subsequently in the Motoplex flagship stores of the Piaggio Group.

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Automundo is the blog about news from the automotive industry, motorsport and the culture of the region. Director: Diego Durruty.

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