In the last hours several media echoed the decision of Volkswagen of America to change its business name to Volt car as a way to emphasize your commitment to electric vehicles. However, the change was a joke that the Yankee subsidiary of the German brand decided to make in anticipation of the April Fools' Day, as its known Day of the Innocents.
The objective was more than met because communications were issued Monday and Tuesday insisting on the change of name, which traveled the world through different news agencies. After the significance of the topic Mark gillies, a company spokesperson, confirmed that it had all been a joke and a way to promote the new ID 4.
"There will be no name change for Volkswagen of America"Gillies said in an emailed statement Tuesday night. "The alleged name change was designed to be an announcement in the spirit of April Fools' Day, highlighting the launch of the all-electric SUV ID.4 and signaling our commitment to bringing electric mobility to all."
This unique campaign coincides with VW's attempts to repair its image after the Dieselgate, the famous 2015 scandal when he cheated on government emissions tests and allowed diesel-powered vehicles to illegally pollute the air.
The scandal, which involved some 11 million diesel vehicles worldwide, it cost the German group 35.000 million in fines and civil settlements, and the company had to withdraw millions of vehicles from circulation.
The Washington Post, one of the media that fell for the joke, wrote an article about the repercussions that the company could have for what happened and interviewed Paul argenti, professor of corporate communications at the Dartmouth Tuck School of Business.
“It just shows a lack of understanding about what this company did and where it stands in the world and how it needs to rectify its history and rebuild its image… Goofing around about who it is and what it is trying to do, particularly with anything. related to sustainability I find it very, very tasteless. It's just terrible ”, he maintained.
This joke could create new problems for Volkswagen with regulators of the US stock market, as its share price rose almost 5% on Tuesday, the day it was officially issued.