Volvo Concept Store, a space for a unique experience

Located in Alcorta Shopping, it is a proposal to enjoy Swedish traditions from the legendary brand.

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Volvo Cars inaugurated in Argentina a innovative space where visitors can experience all the design and technology of their products and be part of the history that began in Sweden many years ago.

Baptized as Volvo Concept Store is located in Alcorta Shopping, but it is not intended for your visitors to buy a car there. His idea is that they live an experience that is recorded in each one, through innovation and technology, but also through moments.

VolvoTaking as a reference the concept of the stores of Volvo Studio from Milan, Tokyo, Stockholm, New York and Warsaw, the Argentine subsidiary seeks to clarify the new stage of the brand in the country and the milestones with which it revolutionized the industry.

"Volvo Cars is going through a moment without equal worldwide, but we realized that a large part of Argentine consumers do not know it or have it associated with what it used to be. That is why we wanted to get closer to them to overcome this ignorance, to attract new generations, so that they do not miss out on everything the brand has to offer today in terms of design, innovation and technology ", he claimed Federico Pieruzzini, president and CEO of Exempt, the representative and exclusive distributor of Volvo Cars in the country.


The space will have the highest technology and design elements, for example, an activation of air purification powered by CleanZone technology - just like the brand's cars have - and headphones with Bowers & Wilkins sound quality - equal to those of the brand. that have the highest-end products-, those who visit it, will be able to live the Volvo experience and enjoy all its comforts.

The store is inspired by the typical Swedish landscapes through the walls covered with natural wood, which reflect the atmosphere of the forest and the typical rituals of the Nordic country.

In the new space of the brand you will be able to live the “fika” ritual, a moment of rest, where you take a coffee break while enjoying a selection of rich typical products from the Swedish bakery designed by the renowned pastry chef Damien Betular.

This will not be the only activity that those who stroll through the mall will find. Throughout the year, the space will offer different activities for visitors to experience the values ​​of the brand and Scandinavian culture, such as conferences, workshops, fashion shows and more.

VolvoTo make the experience even more complete and satisfying, those who own a Volvo will be able to perform regular maintenance services in the new one-stop service center that the dealer Ditecar It will open in the parking lot of the shopping center. In turn, that same group will be able to enjoy benefits in the premium restaurant Selvática, with whom Volvo Cars is developing an alliance.

The company seeks that in this new stage in the country, visitors experience the design, innovation and technology offered by the brand. "We hope this is the first of several brand points throughout the country", concludes the president and CEO of Eximar.


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Automundo is the blog about news from the automotive industry, motorsport and the culture of the region. Director: Diego Durruty.

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