Volvo Cars presented in the Beijing Auto Show his pioneering project S90 Ambience Concept, a sensory experience that synchronizes visual, acoustic and olfactory stimuli to redefine the interior luxury of the car.
The Volvo S90 Ambience Concept is based on the S90 Excellence three-seater Volvo's high-end for executives and focuses on the rear seat occupants.
Passengers can personalize the vehicle environment by using an intuitive smartphone app to choose one of nine visual themes synchronized with sound and aroma.
“The Ambience Concept is a new approach to luxury. We have gone beyond materials to create a vehicle that connects with the senses ", ensures Robin page, Head of Design at Volvo Cars. "The design looks at how people feel inside the vehicle and allows them to influence their own mood, their own well-being."
The visual system transforms the roof of the vehicle depending on the chosen theme (Northern Lights, Scandinavian Forest, Swan Lake, Archipelago and Rain), each with its different scale, from relaxing to exhilarating. You can also choose the Nocturnal theme, which helps you rest, while Freedom transmits a feeling of renewed energy.
Synchronized sound comes from Bowers and Wilkins premium audio equipment, which includes small speakers installed in the headrest to give the user an immersive listening experience. Each theme is associated with one of the four special scents created by Byredo, which emanate simultaneously from a diffuser located in the center console.
"We are known for our human-centered design approach and our leadership in advanced security technology," Page continued. “Ambience reinforces this aspect; It is one more demonstration of our exquisite care for people, which begins with safety and extends to general well-being ”.
Although the S90 Ambience is presented as a concept, Volvo Cars is aiming to introduce it to the S90 Excellence currently in production in order to enhance the offering of its Excellence range, especially in China.
In 2017, Volvo sold more than 100.000 vehicles in this country for the first time, making a significant contribution, for the fourth year in a row, to the company's sales and growth record. China is the main market for Volvo Cars and the country with the highest sales of the S90.
"The Ambience Concept has been created primarily for the Chinese market, where it offers a huge contrast to the busy urban environments of the country" said Martin Andersson, Chief Commercial Product Manager Special Vehicles at Volvo Cars, which is the department responsible for the Excellence range. "The S90 Ambience Concept will reinforce our premium brand values in this important region."