The legendary Nürburgring Torino ready to love

To celebrate the 55th anniversary of the start of its production, Renault presented a replica that can be assembled with Rasti blocks.

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To celebrate the 55th anniversary of the start of manufacture of the Torino, Renault Argentina partnered with social enterprise Network Assets and the toy factory rasti to create a buildable replica of the mythical model.

It is the third installment in a line of toys produced under the inclusive business premise that includes scale reproductions of the Renault fluence de Super TC2000 and the pick-up Renault Alaskan.

In this case, the buildable replicas Torino-Rasti are based on the three cars that raced in the 84 Hours of the 1969 Nürburgring. The pack includes 388 blocks Rasti and the corresponding rubbings.

Turin RastiThe assembled piece measures 29 cm long, 12 cm wide and 8 cm high. It is available in its three color variants: red, yellow and white.

With this initiative, Renault seeks to be the bridge between two worlds: people with disabilities and their customers through the launch of a product with high inclusive value that generates genuine employment opportunities.

The project includes four key players: RedActivos, which manufactures and assembles the bags, Rasti, which adds its raw material; DROP, who brings creativity and designs with his team of people with disabilities; and Renault, which markets the product through its commercial network, generating genuine job opportunities by incorporating a social supplier into its value chain.

The product can be already through the official Renault store at Free market: shop.renault.com.ar. More Info www.lausina.org/torino.

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autoworld is the blog about news from the automotive industry, motorsport and the culture of the region. Director: Diego Durruti.

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