Following in the footsteps of Toyota with Lexus or Citroën with DS, Hyundai announced that it will also have a luxury car brand and christened it Genesis.
The first vehicle of the brand will be the next version of Equus that the manufacturer will launch in December and that will change its name to the G90 in all markets except in South Korea where it will be called EQ900.
After making its debut in South Korea, the G90 will arrive in the United States early next year and to other markets within the first half.
The new shield of the South Korean automobile giant takes its name from the current Genesis model, a five-seater sedan in the E segment produced since 2008.
Thus, the next versions of the current Genesis will be included in the new brand under the names G80 and G70, the latter for the medium-size version.
Although in the short term the new Hyundai Motor brand will only include the two mentioned models, the list will expand to a total of six by 2020 and will include a luxury SUV, sports coupe models and a rear-wheel drive midsize passenger car that It will be presented in the second half of 2017.
The insignia will be similar to the current Genesis model (a central emblem with the name on a black background between two large silver wings) although with some minor changes.
To give wings to the new Genesis has hired the renowned industrial designer Luc Donckerwolke, who worked as Bentley's chief designer since 2012 after having passed through Audi, Lamborghini and Seat.