Rolls-Royce will launch at the end of the year the new Ghost, after its last generation, presented in 2009 had a life "Useful" over a decade. The news was announced by Torsten Müller-Ötvös, CEO of the British firm.
Müller-Ötvös highlighted the importance of the company to listen to users for the development of a vehicle that, in principle, could have a validity of up to ten years. "They told us that they really enjoy the versatility and spaciousness of the Ghost, a model that they like to drive themselves or for a chauffeur to drive"explained the manager.
After five years of development, the new Ghost has been designed from the ground up. In the letter, the CEO of Rolls-Royce stressed that users wanted a product that had a more minimalist design.
“We found that customers show a strong trend toward luxury items, but celebrate downsizing and moderation. They seek purity of design by rejecting obvious and unnecessary embellishments ", said the executive.