Rolls-Royce already has the second generation of the Ghost ready

The British firm estimates that this new version could have a useful life of a decade, as happened with the one launched in 2009.

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Rolls-Royce will launch at the end of the year the new Ghost, after its last generation, presented in 2009 had a life "Useful" over a decade. The news was announced by Torsten Müller-Ötvös, CEO of the British firm.

Rolls-Royce GhostMüller-Ötvös highlighted the importance of the company to listen to users for the development of a vehicle that, in principle, could have a validity of up to ten years. "They told us that they really enjoy the versatility and spaciousness of the Ghost, a model that they like to drive themselves or for a chauffeur to drive"explained the manager.

After five years of development, the new Ghost has been designed from the ground up. In the letter, the CEO of Rolls-Royce stressed that users wanted a product that had a more minimalist design.

“We found that customers show a strong trend toward luxury items, but celebrate downsizing and moderation. They seek purity of design by rejecting obvious and unnecessary embellishments ", said the executive.

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